In a nutshell, it is about effective management of a crisis or incident; not ‘crisis management’ as in “let’s deal with it when it happens”, but careful, thoughtful forward planning that covers all the bases ahead of time.
It’s about looking at those parts of your business that you simply cannot afford to lose and planning how to manage these in the event of an incident or crisis; it’s about having a managed framework to enable you to get your business back up and running as quickly and as efficiently as possible with the minimum disruption when the infamous “bombshell” hits home. Remember, delays in recovery could cost you your business - competitors are just waiting on the side-lines ready to fill the gap that a disaster could create if you drop out of the loop, albeit temporarily, and it won’t help customer confidence either.
Where can you find out more?
Well there are lots of points of reference, but I think one of the best opportunities around at the moment to find out more about Business Continuity Awareness is the Business Continuity Awareness Week that runs 19th – 23rd March 2012. This annual event aims to increase the awareness and understanding of business continuity across the globe. Boasting a wide range of FREE activities from events to webinars; research to an online crisis simulation game, it is definitely the place to go to get in the know!