Lyndon Bird FBCI |
After years of preparation and
much scepticism in some quarters, London 2012 is now over. Both the Olympic and Paralympic Games have
been hailed globally as great achievements. Oddly, I have received congratulations from
colleagues and friends in all parts of the world as if the success of the Games
had had something to do with me. However, reflected glory is always welcome and
I am not complaining that the UK is being viewed in such a positive light.
It is strange that just a few
weeks ago the main media interest was in the failure of G4S to provide adequate
security personnel; the possibility of an immigration officer strike; and doom
and destruction predictions on almost everything from transport to infrastructure. We constantly heard of a grid-locked London,
wide-scale traffic chaos, business disruptions and 1970’s style industrial
action. Even Mitt Romney, the
Republican candidate for the US presidency, publicly expressed his worries on
the eve of the Games based upon little more than arbitrary scare stories.
Some commentators predicted massive
criminality and public disorder although evidence from previous Games suggested
the exact opposite. Others saw it as
inevitable that we would face terrorist attacks, resulting in possible carnage.
Those less dramatic in their
predictions did all seem to agree that London itself would be over-flowing with
people and that businesses would be unable to operate due to the congestion and
staff absenteeism. When pointed out that
tourist numbers were down, the same opinion leaders then changed their
complaint to the fact that the events were scaring normal tourists away such that
hotels, restaurants, theatres and the stores on Oxford Street would soon be
going bankrupt.
To my knowledge little of this
happened. Sensible organizations and individuals arranged their working
practices appropriately. Maybe the
short-term financial boom envisaged by some London leisure businesses failed to
materialise, but the enormous gain to the reputation of London will make people
who never dreamed of visiting London before put it at the top of their list as
a place to see.
The leading UK retailer “The John
Lewis Partnership” reported a major increase in sales and no problem with
“foot-fall” at their central London shops as well as great success at their new
store adjacent to the Olympic Park. Large
organizations like BT, BA and Sainsbury’s have contributed much to the overall
success but it will enhance and benefit their reputation in ways almost nothing
else could. Overall the negative impact
on business has been much exaggerated.
Well did this happen by luck?
Perhaps it is pertinent to quote
golfing legend Gary Player who (when opponents claimed he was fortunate)
famously said “it is odd but the more I practice the luckier I get”. It
seems clear to me that major problems usually occur only when unexpected things
happen, at unpredictable times and when no-one is trained to deal with
them. Fear of the Olympics was like
other potential catastrophes that failed to ignite – think of the millennium
bug or two flu pandemics (avian and swine varieties). All captured the attention of the media but
caused limited or no direct impact because we knew about them and had prepared
accordingly. Where we face real problems is when the threat
is impossible to foresee such as the tsunami triggered by the earthquake
causing a nuclear melt-down; a political extremist running riot in peaceful
Norway; or a corporate scandal getting out of control as we saw a few years ago
with Enron and Arthur Anderson.
For “known, knowns”, the Olympics
is a great example of integrated Business Continuity Management. It shows that however complicated or
frightening a threat is perceived to be, it can be mitigated effectively by
good planning, good organisation and plenty of practice. The Games did not just happen at random, the
organisers knew the dates and schedules in detail for many years. They had the capability and expertise of
leading experts from around the world to call on, and they had time to test and
rehearse everything over and over again until it was perfect. Some
things went wrong, of course, but they were managed not by panic or “off the
cuff” decision-making but by fully trained and committed people using tried and
tested processes.
I hope you all enjoyed summer
2012 as much as I did. It was good for
the morale of the country, great for Risk Managers in showing that risks can be
managed not just avoided and brilliant for those Business Continuity
professionals who contributed their time, efforts, skills and passion to making
it work for everyone.
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